As the world moves faster and further into the digital age, we all realize what a great benefit the Internet can be as a shopping tool. With the price of gasoline going up and the little spare time we have becoming more precious, a judicious spin on the computer helps one narrow retail choices. Once those choices are narrowed, it is time to hop in your car and head to a brick and mortar retailer.
One of the huge differences between a retailer and an e-tailer is a presence in your community with “Real Estate”. There is an actual physical address and a phone number. You know they exist. You know they are most likely going to be there tomorrow. You know they have a stake in the game with rent and inventory you can see and touch. They also pay taxes, which go back into your community.
These brick and mortar stores also provide jobs, which lead to “Relationship” selling, the next “R” in our model. These associates that cultivate that relationship with you know your house, know your family, and are constantly striving to make your environment better. They have answers, ideas, contacts, floor plans, color wheels, and a real knowledge of what will and won’t work. They’re available to you at your convenience, and will most likely also be there tomorrow.
Most brick and mortar stores have a “Return” policy. You can return what you purchased, usually for a refund, if not a store credit. It’s nice to know in a “Fly-by-night, Fly-by-site” world of disappearing URL’s and disconnected phone numbers that you have a good path for recourse in the event an item doesn’t work.
The next time you order furniture online, be sure to ask about their “Repair” policy. My guess is they don’t have one. We have a part-time staffer who attends to repairs, nicks, and dings. Things happen in the world. We don’t disappear when they do, we take care of them.
Finally, as you do your “pre-shopping”, ponder the fact that there is more to any equation than just price. Think about the long-term “Ramifications”, and who might have “Resolutions” to your design problems. Then come and see us. We’ll be here.